Introduction
OVO Fest, the brainchild of Toronto’s own Drake, returned for its eighth year in 2017. This annual music festival has become a staple of the city’s summer website calendar, showcasing both established and emerging artists in the hip-hop and R&B scenes.
The Venue and Date
Budweiser Stage, Toronto August 7, 2017
Drake chose to condense the festival into a single night of performances at the Budweiser Stage (formerly Molson Canadian Amphitheatre), an outdoor venue on Toronto’s waterfront.
Headlining Act
As the founder and face of OVO Fest, Drake naturally headlined the event. His performance was a mix of newer tracks from his “More Life” playlist, released earlier in 2017, and fan favorites from his extensive catalog.
Special Guests
The hallmark of OVO Fest has always been its surprise guest appearances, and 2017 was no exception. Notable guests included:
- Migos
- Cardi B
- The Weeknd
- Travis Scott
- Nelly
- Rae Sremmurd
- French Montana
Each guest brought their unique energy to the stage, creating memorable moments for the enthusiastic crowd.
Memorable Performances
Drake’s set was the centerpiece of the night, featuring hit after hit from his career. His performance of “Passionfruit” from “More Life” was particularly well-received. The collaborative moments were highlights, with Drake and The Weeknd’s duet of “Crew Love” standing out as a crowd favorite.
Cardi B’s appearance was significant, coming at a time when her single “Bodak Yellow” was climbing the charts. Her energetic performance hinted at the superstar she was rapidly becoming.
Migos brought their signature Atlanta sound to Toronto, performing their Drake collaboration “Walk It Talk It” among other hits.
OVO Sound Showcase
True to the festival’s roots, Drake used the platform to promote artists from his OVO Sound label. Performances by Majid Jordan, dvsn, and Roy Woods gave the audience a taste of the emerging talent Drake has been fostering in Toronto.
Impact on Toronto’s Music Scene
OVO Fest has played a crucial role in elevating Toronto’s status in the global music scene. The 2017 edition continued this tradition, bringing international attention to the city’s vibrant hip-hop and R&B community.
By consistently featuring local talent alongside international stars, Drake has created a unique platform for Toronto artists to gain exposure and connect with a wider audience.
Merchandise and Branding
As with previous years, exclusive OVO merchandise was a major draw for attendees. The 2017 collection featured limited edition apparel and accessories, all adorned with the iconic owl logo. These items have become coveted collector’s pieces for fans of Drake and OVO.
Cultural Significance
Beyond the music, OVO Fest has become a cultural touchstone for Toronto. It’s a celebration of the city’s diversity and creativity, reflecting Drake’s deep connection to his hometown. The festival has helped solidify Toronto’s reputation as a major player in the global music industry.
Conclusion
OVO Fest 2017 was another successful chapter in the event’s history. By bringing together a diverse array of talent and creating unforgettable moments, the festival continued to cement its place as one of the most anticipated events in the music calendar. As fans left the Budweiser Stage that August night, they were already speculating about what surprises the next year’s festival would bring.
The success of OVO Fest 2017 demonstrated once again Drake’s ability to curate an exciting lineup and his commitment to showcasing Toronto’s talent on a global stage. As the festival continues to evolve, it remains a testament to the city’s thriving music scene and Drake’s enduring influence on hip-hop culture.